LexieTech

LexieTech Incorporated (or "LexieTech") is a multinational corporation in the City of Heroes MMO.

Originally based in Paragon City, the corporate headquarters moved to the Rogue Isles after control of the company was returned to CEO Lexie Lothora.

Company History

"Clean Origins"

LexieTech was originally a "clean" company created by shipping magnate Leeland Lothora for his daughter, Alexandra (or "Lexie"). In other words, it was a small company that had no involvement whatsoever in the questionable business dealings that were normal for Leeland's operation.

LexieTech made cheap personal radios. They used substandard parts and cheap labor, but nobody really complained. It provided steady labor for those that needed it, and it gave the marketplace cheap radios that could be given away as stocking stuffers.

When Leeland was arrested by federal prosecutors looking to force him to testify about his associates in The Family, they were able to seize everything connected to the shipping empire... except for LexieTech. Ownership of the company was in Alexandra's name, and under the control of the family attorney, Lawrence Technis. When Leeland and his wife were found dead, LexieTech was the only company left in the Lothora name.

LexieTech remained a small radio manufacturing company, providing a sustainable income for Alexandra and her fraternal twin brother Alexander that was held in trust until they turned 18.

The LT Brand Era

Once the twins took over, LexieTech was restructured. They turned the trust money into seed money to expand the business into personal entertainment. They used their social connections as the surviving Lothora family members to not only get investors, but also to spread the word of the new venture. The twins used the initials "LT" as their brand, with Alexander - now going by the name "Alexi" - running the day-to-day operations and Lexie using her beauty to be the "face" of the company.

The "LT" brand exploded overnight, becoming a pop sensation being promoted by professional athletes, celebutantes, and actors and actresses. The trust-fund crowd showed off their stylized "LT" players. With the Internet becoming "the thing" in the 1990's, LexieTech made full use of the new technology as a way to get the word out about their products.

Downfall

Unfortunately, there was a dark side to the "LT" brand, and a secret to the company's success.

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Related Information

LexieTech was first referenced in "Guardians of the Dawn GRADUATION" #2.