Half-Page Ads In Mainstream Comics

[BattlerockX]

DC Comics have decided to supplement their revenue by adding half-page ads to their stories.  While digital readers haven't really noticed this, old-fashioned print comics have seen their stories interrupted by plugs for Twix candy.

Example (from Action Comics #41):


Marvel, of course, has used their nutcase Deadpool to rip DC's decision a new one.
Article: http://www.newsarama.com/25626-deadpool-parodies-dc-s-twix-ads-in-new-variant-cover.html

So what do you think, guys?  Think this is a good idea?  Sound off in the poll and with your comments.

[Sin Stalker]

Lame. A page for ads is one thing, but interrupting the story mid page is another.

I bet they received a much fatter check than usual though.

[Task Force UK]

I can't quite recall which title I was reading when I first came across this, but at first glance I thought it was part of the story! 
Eventually I recalled the announcement that DC were going to do this, but I'm not sure I understand the point.  Does having two half page adds make folk buy more Twix's that a single full page add would? 

Also, it sort of works with Twix because of the dual nature of the snack, but I'm struggling to think of many other products that benefit from this format...

Also, also, does it not sort of suggest the writer and/or penciller is being dictated to by editorial about how to lay out at least one of their pages to make it splitable?

[BattlerockX]

Also, also, does it not sort of suggest the writer and/or penciller is being dictated to by editorial about how to lay out at least one of their pages to make it splitable?

Given that we're talking about DC, editorial mandate is standard operating procedure.

[Task Force UK]

Given that we're talking about DC, editorial mandate is standard operating procedure.

Then the brave new era of Divergentness apparently didn't last very long as that SOP you refer to was supposed to be one of the things being stamped out, along with mandated line-wide crossovers interrupting plotlines and writers being beholden to reflect the latest story beats of a characters home office at all times... 

[BattlerockX]

Then the brave new era of Divergentness apparently didn't last very long as that SOP you refer to was supposed to be one of the things being stamped out, along with mandated line-wide crossovers interrupting plotlines and writers being beholden to reflect the latest story beats of a characters home office at all times... 

Nope, the directive earlier this week from DC to the editors is to "Stop 'Batgirling' the comics and go back to meat-and-potatoes stories."

DiDio is still ruining... I mean "running"... the show.

[Task Force UK]

"Stop 'Batgirling' the comics and go back to meat-and-potatoes stories"?
Maybe they should stop to think about why folk like me are buying fewer DC titles than I probably have since 1985 then. 
Batman Beyond, Bat-Mite, Bizzaro, Dr Fate plus Superman and Lois or whatever it'll be called are the only post-Convergence additions to my pull list.  Two of them are official mini series and another which will be lucky to see 9 issues, but it's the only one really set in their bland New 52 Stew. 

Meanwhile Marvel are getting me to buy books about a big red dinosaur and Karnak.  Freakin' Karnak man!

[Sin Stalker]

I was loving Earth 2. At least up until they destroyed the planet and resurgence came about to fix that corner they wrote themselves into. I thought Earth 2 people were supposed to arrive on Earth 1 as refugees, according to that future storyline they were building. I was actually liking that. But then it disappeared for this stupid resurgence and Earth 2 was simply reborn.

I haven't touched DC comics since then. I eventually will but I always question what is the point. Every time they build to some crossover thing, it ruins the series that were really good on their own.

I'd love for them to do an Earth 1, Earth 2 and so on books. I like it more than Justice League or Justice Society, even though that is what those are, only they would get more freedom to explore the world, rather then remain within the super team.


Anyways, what ever happened to that Big Brother future storyline, with Earth 2 refugees and Batman Beyond in the present, trying to stop the end of humanity?

[BattlerockX]

I was loving Earth 2. At least up until they destroyed the planet and resurgence came about to fix that corner they wrote themselves into. I thought Earth 2 people were supposed to arrive on Earth 1 as refugees, according to that future storyline they were building. I was actually liking that. But then it disappeared for this stupid resurgence and Earth 2 was simply reborn.

I haven't touched DC comics since then. I eventually will but I always question what is the point. Every time they build to some crossover thing, it ruins the series that were really good on their own.

I'd love for them to do an Earth 1, Earth 2 and so on books. I like it more than Justice League or Justice Society, even though that is what those are, only they would get more freedom to explore the world, rather then remain within the super team.


Anyways, what ever happened to that Big Brother future storyline, with Earth 2 refugees and Batman Beyond in the present, trying to stop the end of humanity?

Earth 2 now exists as "Earth 2 Society", which has the survivors of Earth 2 on New Earth 2 (what used to be the Convergence world) trying to start all over again.  The downside is this system is a binary one... one yellow sun and one red.  Super-Zod and Power Girl lose their powers once the red sun rises.

I would love to see the pre-Flashpoint Superman and Lois Lane and their son Jon end up on New Earth 2.  That would be the best of all worlds since it's redundant to have 2 Supermen on Earth 1, and the Earth 2 Lois exists right now as Red Tornado.  Super-Zod is pretty much a Super-douche.